Voltarol

MOVE IT LIKE YOU MEAN IT
Two minutes. That’s all it takes.

Most healthcare ads talk about what’s wrong.
We made one that talks back.

Voltarol wanted to move beyond pain relief — to spark a shift toward prevention. So we flipped the focus: less about what hurts, more about what moves you.

We built a bold global campaign on a simple idea:
Just two minutes of movement. Every day.
No shame. No lectures. Just permission to move — your way, your pace, your power.

The visuals came alive.
The tone? Direct, confident, and proudly unpolished.

Because health isn’t passive.
It’s active. Expressive. Yours.

#MovementCulture #PreventionFirst #EverydayPower