Creative Director
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Huawei

Huawei

Whatever it is, the way you tell your story online can make all the difference.
 
 

WALK, DON’T JUST TALK
Proof, not promise.

No white backdrops. No espresso-sipping influencers.
Just a phone, a crew, and 26km of untamed terrain.

To launch the Huawei Mate 10, we left the studio behind and headed into the wild — testing smart AI, fast camera, and battery life in the only place that matters: the real world.

Mid-hike. Mid-stream. Mid-“wait, are we seriously filming this right now?”

No fake drama. No green screens.
Just raw proof — captured in one take, under open sky.

Because if your tech’s as good as you say it is, it shouldn’t need a filter.

#RealWorldTest #LaunchWithLegs #TechProven

 
 
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