Creative Director
230528319_Royal_Salute_RSxHR_sx007_v001_ff.jpg

Royal Salute x Harris Reed

Royal Salute x Harris Reed

 
 

FLUIDITY IN FULL FORM
Heritage meets heat. Theatre meets truth.

To launch a limited-edition bottle with gender-fluid designer Harris Reed, we brought two worlds together — luxury whisky and boundary-breaking fashion.

One rooted in heritage.
The other rewriting it.

This wasn’t just a collab. It was a statement.
Masculinity and femininity. Structure and drape. Minimal backdrops. Maximal energy.
Everything pointed to one truth: fluidity isn’t a trend. It’s who we are.

Visually rich. Emotionally sharp.
Unapologetically romantic.
This was Royal Salute — reimagined for a generation that values identity over tradition.

“Enter a New Kingdom.”

#LuxuryReimagined #FluidityInFocus #NewRulesOfHeritage