Lenor Unstoppables

FRESH HEIGHTS
Fragrance turned all the way up.

To shake up the beige world of in-wash scent boosters, we built Fresh Heights — a surreal apartment block where the neighbours are eccentric, the stories are sharp, and the laundry? Always on point.

Each floor revealed a new resident.
Each scene delivered a fresh #FreshHack.
And at the centre of it all? Angelo — a domestic diva who made washing clothes feel like a lifestyle flex.

Quirky. Stylised. Self-aware.
This wasn’t just another FMCG campaign.
It was a character-led universe with humour, charm, and serious olfactory ambition.

Because freshness should never play it safe.

#CharacterWorlds #FreshAsHell #HumourWithRange