Chivas Regal Ultis

THE ESSENCE OF WHO WE ARE
Five master distillers. One legacy. Distilled to its core.

To launch Chivas’s first blended malt, we didn’t talk tasting notes.
We talked bloodlines. Memory. Craft passed hand to hand.

Ultis isn’t just five malts.
It’s five makers.
Each with their own story — their own fingerprint on the Chivas legacy.

So we built the campaign from the inside out.
Took DNA samples from each Master Blender.
Translated them into generative art — living visuals drawn from biological code, fused into one layered expression of craft and connection.

The result was more than a product story.
It was identity, distilled.
A launch rooted in reverence — but made for the modern world.

“The Essence of Who We Are.”

#CraftWithCode #LuxuryWithLayers #HeritageMadeModern