Chivas Regal Ultis

BEAUTY BENEATH THE SURFACE

A global launch campaign for Chivas Regal’s first blended malt whisky ‘Ultis’. Based on the brand’s 5 master distillers - each contributing 1 of the 5 malts going into this ultra premium scotch. 

Creating unique generative artworks for each of the masters, 
using their DNA data as a source, the story and visuals were the backbone of our ads, content, digital- and real-life experiences. 

The manifestation of why we do what we do. As brand & product. 

“The Essence of Who We Are” 

#storytelling #artwork #tvc #digital #content