Braun x Highsnobiety
MORE THAN JUST ADS & CONTENT
A capsule collection in partnership with a trusted authority to engage a younger audience.
Contributing to Braun’s 100-year anniversary celebrations, we teamed up Braun with Highsnobiety to create a collection, comprising a range of apparel, as well as several co-branded items from Braun’s legendary catalog of products.
In addition to the co-branded capsule collection, Braun and Highsnobiety auctioned off several of the former’s iconic products, such as the cult Wandanlage Hi-Fi system, via eBay, with a portion of the proceeds benefiting local, community-focused organizations in Germany.
#culture #partnerships