Braun x Highsnobiety

DESIGN, DROPPED
A century of modernism. A new generation of context.

To celebrate Braun’s 100th, we didn’t just honour the past.
We let it loose in the culture.

In partnership with Highsnobiety, we reimagined Braun’s design icons as limited-run apparel, collectibles, and reissued tech — made to live on the street, not in a museum.

Graphic tees. Poster prints. Archival hardware brought back to life.
Design made wearable. Legacy made tangible.

We also auctioned off rare pieces from Braun’s own vault — including a Wandanlage Hi-Fi system — with proceeds going to grassroots creative orgs in Germany.

It wasn’t just a centenary.
It was a culture drop.
One that bridged generations — and gave modernism a whole new beat.

#CultureDrop #DesignMeetsStreet #Braun100