Braun 100 Years

SHINING A LIGHT ON THE PAST
A centenary tribute to the design that shaped everything.

For Braun’s 100th anniversary, we didn’t make an ad.
We built a digital archive — alive with memory, meaning, and intent.

An interactive tribute to the icons that redefined design:
The SK4. The ET66. The Wandanlage.
But more than objects, these were ideas —
Proof that clarity, restraint, and purpose can outlive the noise.

We told the stories behind them.
Why they mattered.
Why they lasted.
And why “Good Design” still means something in a world that’s forgotten what good looks like.

Rooted in Dieter Rams’ ten timeless principles, this wasn’t just a retrospective.
It was a compass. A reminder.
Minimal in form. Rich in meaning.
Exactly how Braun would’ve done it.

#DesignLegacy #DigitalTribute #100YearsOfGoodDesign