Braun 100 Years

SHINING A LIGHT ON THE PAST.
Good design as a moral position.

Not an ad. A living archive.

Alive with memory, meaning, and intent.

The icons that redefined design.
SK4.
ET66.
Wandanlage.

But more than objects.
Ideas.

Proof that clarity, restraint, and purpose outlive noise.

The stories behind them.
Why they mattered.
Why they lasted.

And why “Good Design” still means something
in a world that’s forgotten what good looks like.

Rooted in Dieter Rams’ ten principles.

Not a retrospective.
A compass.

Minimal in form.
Rich in meaning.