Creative Director
dieterrams.jpeg

Braun 100 Years

Braun 100 Years

 
 

SHINING A LIGHT ON THE PAST

Good design as a moral position.

Not an ad.
A living archive.

Memory. Meaning. Intent.

The icons that redefined design.
SK4. ET66. Wandanlage.

Not objects.
Ideas.

Proof that clarity, restraint, and purpose outlive noise.

The thinking behind them.
Why they mattered.
Why they lasted.

Rooted in Dieter Rams’ ten principles.

Not a retrospective.
A compass.

Minimal in form.
Rich in meaning.


A work by Philipp Sens