Braun 100 Years

SHINING A LIGHT ON THE PAST
A centenary tribute to the design that shaped everything.

For Braun’s 100th anniversary, we didn’t make an ad.
We built a digital archive — alive with memory, meaning, and intent.

An interactive tribute to the icons that redefined design:
The SK4. The ET66. The Wandanlage.
But more than objects, these were ideas.
Proof that clarity, restraint, and purpose can outlive the noise.

We told the stories behind them.
Why they mattered.
Why they lasted.
And why “Good Design” still means something in a world that’s forgotten what good looks like.

Rooted in Dieter Rams’ ten timeless principles, this wasn’t just a retrospective.
It was a compass. A reminder.
Minimal in form. Rich in meaning.
Exactly how Braun would’ve done it.

#DesignLegacy #DigitalTribute #100YearsOfGoodDesign