Braun Craftsmanship

SHARED PRINCIPLES
Not just a shaver. A statement.

The Series 9 wasn’t just Braun’s most advanced shaver.
It was a way into something deeper:
What does good design still mean today?

We built an interactive film that unpacked the product’s perfection — from materials and mechanics to the human touch behind it all.
Then we zoomed out.

A collab with Highsnobiety turned it into cultural dialogue — bridging Braun’s philosophy with the world of fashion, craft, and the creators pushing design forward.

This wasn’t a grooming story.
It was about values.
About design that lasts.
And principles worth sharing.

#DesignDialogue #PrinciplesOverProduct #CulturalCraft