Braun x Virgil Abloh

DESIGN IS A LANGUAGE.
A 1960s icon. A 21st-century lens. A message that still holds.

This wasn’t a tribute.
It was a conversation.

The Wandanlage, re-entering culture.

Not louder.
More aware.
More attuned to where design lives now.

Stripped back, not nostalgic.
Minimal. Tactile. Full of intent.

We barely touched the form.
That wasn’t the point.

The point was to reframe it.
To make space for new meaning inside an old masterpiece.

Because legacy means nothing
unless you know what to do with it.

“We all make stuff. The goal is to make it with purpose.”