This Is Me
People ask how I stay calm in the middle of all the chaos.
Clients freaking out. Shoots going sideways.
4am street energy. You just… read the room. Move accordingly.
Truth is, I’ve been in it.
Mixtapes to pay the rent.
Flyers hacked together on cracked Photoshop.
Worked security. Delivered pizzas. Drove ambulances.
I’ve seen people. I’ve seen pressure. I’ve seen what matters.
And what doesn’t.
People are who they are.
They’ve got reasons. I don’t waste time judging.
I’ve fucked up more than once.
But I never stayed down.
I protect my energy.
I move with intent.
I don’t need to be the loudest voice in the room.
I make space so the work can happen.
And when I’m quiet—
I’m still saying something.
That silence?
That’s a beautiful use of negative space.
What I Do
I’m a Creative Director based in London, working with global brands to help them show up with clarity, soul, and intent.
I’ve built platforms, launched products, led global pitches, fixed broken briefs, and held the line when the easy answer wasn’t the right one.
I work across whatever the idea demands — film, digital, experiential, content ecosystems — always in service of a feeling that lasts longer than the scroll.
I’ve partnered with: Chanel, Google, Nike, Braun, Adobe, P&G, Royal Salute, Montblanc, Chivas Regal, Jägermeister, GSK, and more.
I care about work that lands. Work that earns its place.
Not noise. Not theatre.
Just creativity with a pulse.
What I Believe (Right Now)
The creative world’s changing fast.
That doesn’t scare me. It sharpens me.
AI isn’t the death of creativity.
It’s the death of excuses.
It doesn’t replace taste. Or judgement. Or guts.
Prompts don’t matter unless the person behind them knows what good looks like.
Creativity still starts with tension. With instinct.
With someone asking “What if—”
and someone else saying “Fuck it, let’s try.”
That’s what I lead with.
Direction. Not decoration.
Taste that’s been tested.
Ideas that don’t flinch when the pressure’s on.
The bar hasn’t moved.
It’s just easier to spot who never had one.
How I Lead
I don’t micromanage.
I don’t waste time polishing work that never had a point.
I don’t play politics — but I know how to move through them.
With clarity. With calm. Without losing the work.
I build teams with taste, humility, and backbone.
People who challenge me.
People I’d trust in a pitch room at 9am or a war room at 2am.
I give space. I set the bar. I protect the energy in the room.
Because if the energy’s off, the work never lands.
My job isn’t to have the loudest voice — it’s to ask better questions,
challenge what doesn’t hold up,
and push the strongest ones until they scare us a little.
I back the work when it matters.
I back the team even more.