Lenor Unstoppables

The product benefit was fragrance.

The opportunity was world-building.

So we turned intensity into a surreal apartment block.

Every floor had a resident.

Every resident had a ritual.

Every ritual had its own version of freshness.

At the centre:

Angelo.

Domestic diva.
Laundry obsessive.
Impossible to ignore.

The apartment became a world the idea could keep expanding through.

Characters.
Stories.
Fresh rituals.

Freshness had somewhere to live.