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Braun x Virgil Abloh

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Braun x Virgil Abloh
FILM / 01

REFRAMING AN ICON

Some icons don’t need redesigning.

They need a new frame.

Virgil Abloh took Braun’s 1965 Wandanlage and turned it chrome.

The form stayed intact.
The references shifted.

Mies van der Rohe.
Houston slab cars.
J Dilla.
Hip-hop’s love of chrome.

And the object was only part of the story.

At Farnsworth House, we let Virgil trace the ideas, influences and contradictions behind the piece in his own words.

Internationalism, his mixtape with The Chopstars, made the collaboration something you could hear as well as see.

One icon.
Multiple references.
A completely new frame.

The intervention was minimal.

The reframe wasn’t.

Change almost nothing.
Change how it’s seen.

INTERNATIONALISM / THE MIXTAPE
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