Rekorderlig

Rekorderlig had flavours.

The brief was a campaign. We saw a world.

So we built Rekorder-Land.

A surreal version of Sweden where ingredients became landscape.

Peach and basil float.
Rhubarb becomes a waterfall.
Mint hangs in the air.

Nature pushed just far enough to become unmistakably Rekorderlig.

The move was bigger than a visual style.

One organising idea could live across film, OOH, packaging, digital, experience and shelf.

One world.
Many expressions.

You didn’t have to imagine the flavour.

You could enter it.