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Chivas Regal Ultis
07
THE IDEA ↘︎
THE ESSENCE OF WHO WE ARE
Five makers.
Five biological signatures.
One whisky.
To launch Chivas’s first blended malt, we built the identity from the people who made it.
DNA samples became generative art.
Biological code became form.
Individual difference became a visual language.
Each expression unique.
All belonging to the same whole.
Five human fingerprints on one Chivas legacy.
Identity built from the inside out.
